🎀 SEXY & PRETTY – Instagram Giveaway
FRIENDS WIN A TRIP TO NEW YORK
📆 Campaign: May 27 – August 5, 2024
📢 Winner announcement: August 8, 2024
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🥗 Good Food introduced 4 new salads inspired by iconic characters from the series “Sex and the City”:
• 🥙👗 CARRIE’S CAESAR
• 🥙👗 CHARLOTTE’S HARVEST HARMONY
• 🥙👗 MIRANDA’S LAW & LOVE
• 🥙👗 SAMANTHA’S SALMON SEDUCTION
The salads were available exclusively at Good Food locations.
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🎥 What did participants need to do?
a) Record an Instagram reel
– A group of friends enjoying Good Food salads
– Creativity in the scenario was key!
– The reel had to be posted on the feed or story with a tag @goodfoodcro, and also sent via DM
📌 The reel carried the most points and the best chance of winning
b) Create a “cover” photo
– 2, 3, or 4 friends enjoying salads together
🎀 Women of all ages were welcome to participate.
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🎁 THE PRIZE
🏙 A 7-day trip to New York for 4 people
